Case Studies
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MIND OVER MATTER
Daz Smith built Mind Over Matter from the ground up after leaving his career as an electrician to pursue his no-nonsense passion for nutrition, health, and fitness. His straightforward, results-driven approach quickly attracted a loyal client base, and soon he was working one-to-one with dozens of individuals looking to transform their lives.
But as demand grew, so did the cracks—Daz was overwhelmed, operating without structure, systems, or a clear path forward. I came in to lead a full business review and develop a strategy for sustainable growth, shifting the brand from hustle-based service delivery into a scalable, streamlined business ready for its next evolution.
Key results
Recurring Revenue From 0 At Launch
Increase In Customer Lifetime Value
Audience Conversion
$0 - $9000k Recurring
The newly launched membership product went from $0 to more than $9k USD recurring almost overnight. The membership has continued to grow over the following 2 years and now makes more than $20k per month. The business experienced a 284% YoY revenue increase, scaling in just 3 months, driven by strategic growth initiatives and an optimized business model.
Happy Customers Stay Longer & Spend More
Customers went from spending around $200 to spending an average of $2400, Increasing Customer Lifetime Value by 287%, reflecting a significant uplift in customer retention and spending through improved offerings and engagement strategies.
Quality Over Quantity
We launched this product to an audience of 800 people and 100 people converted into paying membership customers, a conversion rate of 12.5% against an industry standard conversion of between 1% and 3%. This was achieved due to dialled in go to market strategy and content approach.
Improvement Initiatives
Product Development & Business Model Shift
We transitioned Mind Over Matter into a subscription-based membership, allowing for sustainable income and impact at scale.
Sustainable Business Systems
We introduced automation, backend processes, and streamlined operations, reducing manual workload while ensuring smooth, scalable business growth.
Website Rebuild & User Experience
We designed and implemented a dedicated membership platform, creating a seamless experience for users. A complete website rebuild aligned the brand with its new business model, improving functionality and conversions.
Launch & Channel Strategy
We strategically launched the new membership model to an audience of 800 people, achieving a $9,000/month recurring revenue within the first phase of launch.
Email Remarketing & Customer Retention
We implemented email remarketing sequences, customer nurturing, and engagement tracking, maximizing customer lifetime value and reducing churn.
Before Asha came in, I was running on fumes. I’d built Mind Over Matter from the ground up, but I was drowning in 1:1 clients, constantly chasing my tail with no real structure to scale. I knew I needed to level up, but I had no clue where to start.
Asha came in, took one look at the chaos, and basically sorted my life out. She built a proper business strategy, set up a membership model so I wasn’t just trading time for money, and put systems in place that actually made sense. We went from me spinning my wheels to launching a proper subscription model, pulling in £9K a month in recurring revenue. She doesn’t mess about, she knows her stuff, and she genuinely gives a sh*t about the people she works with.
Founder, Mind Over Matter
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