Case Studies
home / Chris Corsini
Inward Boutique & Wellness
Chris’ roots are in guiding workshops on significant astrological events, energetic shifts, and moon cycles; he offers supportive tools, energy clearings and tarot insight, while incorporating ASL in his content and growing partnerships with marginalized communities.
Despite generating over $1M in revenue within 2.5 years, the business was held back by a lack of strategy, systems, and tools. The absence of clear processes led to team-wide disorganisation and stalled momentum. This directly impacted product development timelines, website traffic and conversion rates — ultimately slowing growth and leaving revenue on the table.
As seen on
Key results
Website Conversion
Increase In Monthly Revenue
Increase In Followers
Instagram doubled in under 2 years — from 400K to over 850K followers.
Strategic content shifts, streamlined execution, and consistent storytelling led to massive performance gains. Instagram performance is a powerful driver of brand awareness, traffic, and community loyalty in this brand.
Massive Conversions
After the website rebuild, our conversion rate drastically increased. Standard conversion is between 2 and 3%. By focusing on UX, product strategy and pricing strategies we increased the store conversion rate to one of the highest we’ve ever seen.
Revenue Growth
A steady upward trajectory in revenue has been the natural outcome of the foundational improvements implemented over the past year. What began as internal restructuring has translated into consistent year-over-year growth, with momentum that continues to build
Improvement Initiatives
Brand Relaunch
With a clear brand narrative, business strategy and visual identity we were able to relaunch the brand and work to a plan, allowing us to hit goals quickly and effectively.
Website Relaunch
We streamlined user journeys, created a members area, implemented full reporting, upgraded automation tech and transitioned to 1 currency in the back end.
Team Transformation
A complete organisational restructure of humans and creation of KPIs, as well as the implementation of various tools, including Project Management tools for proper scoping, workload distribution and task tracking.
Launched Paid Media
Successfully tested paid media, discovering winning funnels for top to bottom of funnel in both completely new audiences and separately for returning customers. Scaled to 6x ROAS.
Data Driven Model
We implemented reporting, governance and accountability into the way that the business runs, giving key stakeholders the important insights into what is actually happening.
Improved Results
We increased revenue, conversion rates, following across all channels. Customer satisfaction and returning customer rates also improved.
Over the last couple years, she’s been a massive part of bringing this vision to life—helping me stay grounded, organized, and strategic while still honouring the spirit-led, wild way I move through the world. She gets both sides: the spiritual and the operational. The vision and the systems. She can hold the energy of what you’re trying to create, but also build the foundation it needs to actually exist. That’s rare. If you’re trying to build something real—and do it without selling your soul—this is who you want in your corner.
Founder, Inward Boutique & Wellness
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