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Buck Media
Buck Media is a performance marketing agency that specialises in generating qualified leads and converting them into sales for online education brands. When they came to me, they had a proven offer—an online program teaching businesses how to build their own lead generation systems—but needed support refining their own funnel strategy.
Key Results
Reduction in cost per lead
Increase in booked calls
Average sales call closure
Improvement Initiatives
Full-Funnel Optimisation
We took a holistic approach—auditing and optimising every stage of the funnel to increase conversions and lower acquisition costs.
Ad Creative & CPC Reduction
Redefined and tested new ad creatives that brought cost-per-click down from $0.50 to $0.10, without compromising lead quality.
Improved Lead-to-Call Conversion
Rebuilt the video training funnel to better qualify leads and drive more booked sales calls.
Inbox & Sales Team Training
Trained internal teams on DM and inbox strategy, booking calls through conversation and connection—not pushy tactics.
Sales Process & Documentation
Created training documentation and scripts to improve sales team performance, resulting in a close rate of 40–70% across calls.
We knew our offer worked, but we were hitting a ceiling with our funnel. Leads were too expensive, call volume was inconsistent, and our team needed better systems to actually convert the interest we were generating. Bringing Asha in was a game-changer. She didn’t just tweak things—she went deep. From our ad creatives to the way we trained our sales team, she helped us rebuild every stage of the funnel with intention. Our CPC dropped from 50 cents to 10 cents, we started booking 3x the calls per day, and our close rate shot up to 70% on some days. She brought strategy, structure, and serious clarity to our growth.
Founder, Buck Media
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